Challenge:  Reposition Insights team

Solution: Assessed team and internal stakeholders to inform strategy for repositioning the insights team.  Worked with the team on research projects to support the marketing and brand strategy.  Introduced new vendors and collaborated with team on a new vision.

Result: Successful rebranding of the team and repositioning of their role among internal stakeholders resulted in increased collaboration with stakeholders.

Challenge: TV Ratings’ team struggling to produce reports to support the business

Solution: Assessed the team, research tools and internal stakeholders. Developed a COE framework to increase ratings analyses, insights and reporting.   Introduced technology solutions for TV ratings estimates, analysis and report distribution.  We collaborated with leadership to define a new vision and positioning of the TV Ratings team within the organization highlighting its new insight capabilities among its key stakeholders.

Result:  Increased productivity by 30%.

Challenge: Create and implement a strategy for a broadcast network selected for potential investment

Solution:  Worked with team of consultants to assess the core areas of the business.  Developed a content development plan, marketing strategy, research strategy and ad sales strategy to deliver cost savings.

Result:  Significantly reduced program costs.

Challenge: Executive Director needed a strategy to better manage
priorities and workflow.

Solution: Facilitated a workshop with the client’s stakeholders
focused on identifying priorities and internal communications process.
Created framework for easily identifying priorities and established a
streamlined communication process.

Result: Improved communication and stakeholders better aligned.